Celebrating 45 years of Stride

Stride Limited celebrates 45 years of service

Stride Limited is proud and delighted to be celebrating its 45th anniversary of providing quality insurance cover to businesses, brokers and individuals throughout the UK. 

Stride has come a long way in the last 45 years, but the core values of the business have remained the same. The company is built on the sound principles of investment in staff, expert industry knowledge and an unwavering commitment to service. 

Stride Limited’s business milestones 

Stride Limited was established as financial services business in 1973, with a focus on life insurance, pensions and property owners insurance. By 1975, Stride had expanded its product offering to the personal lines market, offering home, motor and travel insurance under the name of Computer Quote Insurance.

Computer Quote was the first insurance broker in England to offer insurance rates calculated by computer analysis of risk and queues formed around the block of the Waterlooville branch as word spread of this innovation. The next three decades saw Computer Quote branches open in the major towns on the south coast, including Portsmouth, Winchester, Southampton and Bournemouth. 

In the 1990s, the popularity of direct insurance providers and the advent of the internet offered significant challenges to Stride’s retail business model, which adapted accordingly. Ecommerce dramatically changed the way customers and businesses search for and buy insurance, and Stride responded to the market by building a multichannel model around high street branches, telephone and web. Personal lines website Computerquoteinsurance.com was launched in 2006 to allow customers throughout the UK to quote for, and buy, car insurance online. By 2008, the Computer Quote retail branches were consolidated into a single contact centre and head office in Denmead, Hampshire and in early 2009 a full set of interactive quote processes was launched online including home, van, pet and travel insurance.

Expertise in property insurance and related products and services is at the heart of Stride’s commercial DNA and Stride has continually tailored its services to businesses as their needs changed. Business customers can now quote for, and buy, insurance cover online for property portfolios, blocks of flats and single properties. Brokers are able to access instant quotes from the Stride Broker Portal and specialist online products for the household and letting markets are under development in 2013. 

Stride’s commitment to providing customers with quality insurance cover and the highest standards of service is reflected in continual growth year on year. Today, Stride Limited encompasses four businesses including Stride Limited, Computerquoteinsurance.com and Stride Let Protect.

Investment in people

Stride Limited supports continual professional development for its staff, including in-house training, apprenticeship schemes and professional courses. Stride believes it is important to attract, develop and retain enthusiastic and focused individuals to develop the business and now employs over 60 staff within the head office, with excellent staff retention rates and positive employee wellbeing. A committed BIBA member, Stride is also a signatory to the CII’s Aldermanbury declaration to develop a broad base of highly qualified staff.

"Stride has seen insurers, business models and recessions come and go but we have never changed our principles or compromised on service, and I am delighted that the business I started 45 years ago thrives today."
Mel Stride, Owner

"Stride is built on firm foundations and we have never lost sight of putting the customer first. Stride has grown by fostering a culture of professionalism and building trust with our clients and customers. Business technologies may change as we move into a multichannel era, but our principles of service and fair dealings never will."
Richard Lovegrove, Managing Director

Future of Stride Insurance Group

Put simply, Stride is a customer led business, providing a level of service unmatched in the insurance industry. 
The Group aims to continue its success by building strong and sustainable business relationships which support its people, community and industry. Here’s to a bright and prosperous future for Stride. 

Need help finding the exact insurance for you? Get insured
Need help finding the exact insurance for you? Get insured

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